Working to promote a new audio app, Dirac was a lot of fun. Playing with type animations is really enjoyable. Simple elements of animation done well can really make a great-looking video.
Bringing simple brands to life is often the most rewarding part of my work. While collaborating with the Long Story Short social agency, I was tasked with creating a clean, engaging animation to highlight key success stories from social campaigns. Designed and animated within a tight timeline, this project required a balance of efficiency and creativity to deliver a compelling visual narrative on a quick turnaround.
With a focus on simplicity, I used geometric shapes and smooth, refined animations to create a polished yet approachable aesthetic. The motion was carefully choreographed to align with a soft, understated soundtrack, ensuring a seamless connection between visuals and sound. Every transition and movement was designed with intent, reinforcing the clarity and impact of the message while maintaining an elegant, cohesive flow.
Bringing simplicity to life through motion, this type-driven animation relied on music to shape the story. Smooth, intentional transitions built a sense of calm before accelerating into fast, energetic bursts. Every movement was carefully timed to the soundtrack, creating a dynamic contrast that kept the viewer engaged and enhanced the overall impact.
This type-driven animation focused on fluidity, with seamless transitions that let the text flow effortlessly from one message to the next. Every movement was designed to feel organic and natural, with smooth pacing that adapted to the rhythm of the soundtrack. The result was a dynamic yet cohesive piece where motion and typography worked in perfect harmony.
This animation showcased the rebrand for Avenue, using fluid type movements to reflect the brand’s new identity. Smooth transitions and dynamic pacing brought the design evolution to life, while the soundtrack guided the motion, creating a seamless blend of energy and refinement. Every detail was crafted to highlight the essence of the rebrand with clarity and impact.
